You deserve more than just a pretty logo or a website that simply looks nice. You need a thoughtful, strategic brand presence that truly reflects who you are, draws in the right clients, and transforms visitors into meaningful connections and bookings.
Why strategy-led design changes everything
Together, we’ll create a refined, fully aligned identity that connects, sells, and supports your long-term vision.
- A cohesive brand strategy
- Personality-driven copywriting
- A custom website built to convert
- SEO-smart structure and messaging
We turn your vision into a brand that converts
You leave with a fully crafted, ready-to-grow online presence — more than just a beautiful design.
Say the right things, get found. Every word and structure is crafted for both search engines and real humans, so you get seen and booked.
SEO & Copy That Connects
Built to reflect and convert. Your site won’t just look beautiful, it’ll guide your dream clients straight to the “Book Now” button.
Custom Website Design
Find clarity before design. We define your brand’s voice, values, and vision, so every visual choice is rooted in purpose.
Brand Discovery & Strategy
The Experience
What You'll Receive
Brand Design Only
Choose your perfect-fit service
custom brand and web design
$1000
Investment:
3-5 Weeks
timeline:
Web Design Only
$1500
Investment:
5-6 Weeks
timeline:
- Brand discovery + strategic direction
- Logo suite (primary, secondary, submarks)
- Custom color palette + typography
- Brand guidelines PDF
- Optional add-ons: social media, packaging, and more
- Custom Showit or Squarespace design
- Up to 8 pages + blog setup
- Strategic copywriting for every page
- SEO-optimized structure
- Fully responsive design
- Launch support + instructions
Full Brand + Web Design
$2400
Investment:
6-8 Weeks
timeline:
- Full brand identity + Strategic brand discovery
- Custom website (Showit or Squarespace)
- Strategic copywriting for every page
- SEO-ready structure
- Fully responsive design – looks perfect on every device
- Launch support + instructions
2. Align on Strategy
We’ll define the direction together – discussing your goals, positioning, ideal clients, and website strategy to ensure we’re building with purpose from the very beginning.
1. Start with Vision
You'll receive a detailed (but not overwhelming!) brand questionnaire to share your goals, aesthetic, and ideas. Don’t worry about having the perfect words, I’ll refine and polish all copy to align with your brand voice and strategy.
3. Brand Design Delivery
You’ll receive a full brand suite: primary and secondary logos, typography, color palette, and custom elements – all designed with meaning and strategy. We revise until it feels 100% right.
5. Final Brand Files
Once approved, you’ll receive a complete set of your brand assets, ready to use across your business – along with clear guidance on how to apply them with confidence.
4. Custom Web Design
Explore your tailor-made website, created to attract and convert your dream clients. Every page is designed and written for connection and we refine together to make sure no detail is missed.
6. Launch with Confidence
From launch prep to final walkthroughs, I’ll support you through the final stretch: so you feel proud, prepared, and ready to share your new brand with the world.
riley jordan
"Investing in my website finally brought me the clients I WANTED!"
proud to work with clients featured in:
lidiya kalichuk,
family photographer
''I am so grateful I found Lana and her beautiful work! Lana helped me design my branding and create my new website and guided me every step of the way. She was very flexible and understanding, listened to me and made sure the website and branding are as I imagined them. She was extremely professional and patient and delivered outstanding work. I wholeheartedly recommend Lana! It was a pleasure to work together.''
''She was extremely professional and patient''
''Working with Lana has been an absolute gift. From start to finish, she approached my website with such kindness, diligence, and care. Every detail felt intentional. She truly listened, checking in often to make sure the design reflected me, not just her vision. I never felt rushed or overlooked; instead, I felt supported, seen, and guided every step of the way. Her creativity and helpfulness made a process that once felt overwhelming into something deeply collaborative and inspiring. I'm so grateful for her!''
''Working with Lana has been an absolute gift''
samantha ross,
parenting coach
Trusted by creative hearts
past client experiEnces
Inquire with The Soft Voice
begin your experience
We’d love to hear more about your vision. Fill out the form below, we’ll personally review your message and get back to you within 24 hours, usually much sooner.
Because you deserve more than just a beautiful design — you want a thoughtful, strategic brand presence that truly connects and converts. At The Soft Voice, every choice is made with intention and care. We don’t just create visuals; we help you express your unique essence clearly and confidently, so your dream clients feel seen and inspired.
Why choose The Soft Voice for my brand and website?
Frequently Asked Questions
custom brand and web design
Yes, and it’s a core part of the process! We don’t expect you to bring polished website copy. Through a collaborative brief and strategy, We’ll craft conversion-driven, emotionally engaging messaging that reflects your voice and supports your goals.
Is copywriting included in your service?
Absolutely! While we work with many photographers, we also collaborate with creatives, coaches, and service-based business owners. If you care about intentional design and meaningful strategy, you’re in the right place.
I’m not a photographer – is this still for me?
Your website will be 100% custom-designed, from layout to copy to visuals – no templates, no shortcuts. Every element is tailored to your brand, your goals, and the experience you want to create for your clients. It will feel uniquely you and strategically built to convert.
Will my website be custom-designed or based on a template?
Timelines vary depending on the package: Brand Design – 3-5 weeks, Web Design: 5–6 weeks, Full Brand + Web: 6–8 weeks. You’ll receive a clear timeline at the start, and we stick to it – always.
How long does the process take?
We specialize in Showit and Squarespace, depending on your goals and preferences. Both platforms are flexible, beautiful, and easy to manage, and we’ll guide you in choosing the right one for you.
What platforms do you work with?
Just a willingness to share your vision and complete a brief. No polished copy, no endless prep. We’ll guide you every step of the way, and turn your ideas into a brand that truly works for you.
What do I need to get started?
Yes! We design on platforms that are user-friendly, so you can make future updates yourself – no coding needed. Plus, we provide guidance at launch to help you feel confident managing your site.
Will I be able to update my website after launch?
Feel free to reach out via the contact form, we happy to answer any questions and help you decide if this is the right fit.
What if I have more questions before booking?
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