Finally, a beautiful
and powerful website is easy
INDEPENDENT
BRAND & WEB DESIGN STUDIOFor brands with
something to say, but
no interest in
shouting.
The Soft Voice is a boutique design studio creating distinctive brand identities and custom websites for creative businesses. We make work that feels clear, characterful and unmistakably yours.
SELECTED PROJECTSDifferent businesses.
Different answers.
Every project starts with the business itself - its character, its audience and where it is going. From there, we build a visual language that belongs to it.
WebsiteSpaces Refined
identity & websiteFinkernagel Ross
identity & websiteNadtochiy Photography
THE SOFT VOICE WAYGood design knows what to leave out.
THE SOFT VOICE WAYThe Soft Voice is an independent brand and web design studio founded by Lana, working with creative businesses to build identities and digital spaces with clarity, character and a strong sense of self.
I started the studio with a simple belief: a brand does not need more noise to be noticed. It needs a clear idea, thoughtful decisions and a visual language that genuinely belongs to it. I like strong concepts, restraint, good typography and details that earn their place. No decoration for decoration’s sake. No trends pasted over a business that already has a personality of its own.
The aim is not to make you look like someone else’s idea of a beautiful brand. It is to make what is already distinct about your business easier to see.
The Soft Voice is an independent brand and web design studio founded by Lana, working with creative businesses to build identities and digital spaces with clarity, character and a strong sense of self.
I started the studio with a simple belief: a brand does not need more noise to be noticed. It needs a clear idea, thoughtful decisions and a visual language that genuinely belongs to it. I like strong concepts, restraint, good typography and details that earn their place. No decoration for decoration’s sake. No trends pasted over a business that already has a personality of its own.
The aim is not to make you look like someone else’s idea of a beautiful brand. It is to make what is already distinct about your business easier to see.
Good design knows what to leave out.
THE TEMPLATE COLLECTIONA simpler way into our world.
Our Squarespace and Showit templates are a more accessible way to work with The Soft Voice aesthetic: built with the same eye for typography, composition and detail, then left open enough to become your own.
Semi-custom WebisteStart with the
template. Make it
feel like you.
Start with one of our templates, then make it distinctly yours. We refine the design around your brand, content and imagery for a more personal, considered result.
CLIENT NOTESIN THEIR WORDS
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![A woman with long, wavy hair wearing a floral-patterned dress and jewelry, smiling at the camera.]()
“She truly listened, checking in often to make sure the design reflected me, not just her vision.”
Samantha Ross
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“From the very beginning she understood the feeling and vision I wanted for my new website and somehow managed to bring it to life even better than I imagined.”
Jo Kendall
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“She has a true talent for keeping things simple, modern, and visually stunning without ever feeling overdone.”
Michelle Lange
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![Black and white portrait of a smiling young man in a suit and dark shirt.]()
"Lana’s extraordinary attention to detail and genuine care brought my vision to life, creating a website that is both beautiful and perfectly seamless to navigate."
Dat Nguyen
START A PROJECTIt should feel like you. Just harder to forget.
No unnecessary noise. No borrowed personality. Just a brand and digital presence that make what is already good about your business impossible to miss. If that is what you are looking for, tell us what you are building.
💫 VIEW DEMO WEBSITE
Please note: The left-side menu is added with custom CSS (not a built-in Squarespace feature). Your purchase includes a simple setup guide — no coding or technical skills needed.
Prefer a classic horizontal menu? Check out that version here.
A modern Squarespace template for interior designers, architects, and creative professionals. Designed to showcase projects with style and clarity, this template highlights your portfolio and creative vision with elegance. Perfect for interiors, architecture, or artistic work, it helps you stand out with a clean, functional, and visually striking layout.